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Practice and Research
Edited by Neelu Rohmetra and Anil Gupta
2014, xvi + 288pp, Hb
ISBN: 978-93-80607-71-9
Price: 1,495

The Book
The need to appreciate cross-cultural perspectives and orientations is increasingly seen as indispensable. Globalization and emerging markets have highlighted the challenges of working in a multicultural environment. Strategically, these challenges can be viewed positively and can be a source of competitive advantage for individuals, organizations, as well as communities and nations.
    Presented in the form of empirical research papers, contributed by scholars from emerging economies such as India, China, Pakistan, South Africa, and Taiwan, Cross-Cultural Management: Practice and Research focuses on a variety of issues including competencies, communication, tacit knowledge, entrepreneurial attitudes across cultures, multicultural work teams, models of organizational learning and 'crossvergence'.
    This volume will appeal to researchers, academicians and practitioners of behaviour and culture management. It will also be a useful resource and reference work on cross-cultural issues in business management.

The Editors
Neelu Rohmetra is Professor, The Business School, University of Jammu, Jammu and founding Director, International Centre for Cross-Cultural Research and Human Resource Management, also at the University of Jammu. She specializes in HRD, OB and Cross-Cultural Management and serves as subject expert on various international/national statutory committees and academic/executive bodies. Dr Rohmetra has published 7 books and over 50 research papers.
Anil Gupta is Assistant Professor, The Business School and School of Hospitality and Tourism Management, University of Jammu, Jammu. He has published research papers in various international and national journals.